About post testing in Meta Creator Studio
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Post testing in Meta Creator Studio lets you test up to 4 variants of a post against each other to see which one your audience likes most. During the test, the posts are circulated to a subset of your audience, but not posted to your Page. When the test ends, the winning post is automatically published on your Page and distributed to your full audience.
This tool can help you optimize your post’s performance, understand what kinds of creative content your audience responds to the best, and discover trends so you can make informed decisions about future posts.
When you run post tests in Creator Studio:
- Each test is shown to a subset of the audience of a single Page.
- You will choose how long you want the test to run for, and you have the option to schedule when the winning post is published to your Page.
- You will choose the metric that you want to use to determine the winner.
For example, you might choose to run your test for 30 minutes and select 1-minute views as the key metric if it’s a video post. After 30 minutes, Facebook will post the variant with the most 1-minute views to your Page’s timeline.
The test is not an algorithmic estimation. Page followers and potentially non-followers will see the post variants that you set. For example, if you’re testing thumbnail A and thumbnail B, some people will see A, and some will see B while the test is running.
At the end of your test, Facebook automatically posts the winning post to your Page. If you want to manually end the test, you must do so before time expires. You can also change the winning post to another variant after the test has ended. If you want most of your viewers to see only the winner, run your test for a shorter duration of about 30 minutes to 1 hour. Learn more about how to set the test duration.
Important things to note:
- After the test is over, test variants will continue to show up in Feeds for the people who saw them. On your Page, however, people will only see the winning post.
- If you want to choose your own winner, you must manually stop the test before it ends. If the test ends automatically and the posted video is not the one you wanted to win, you can manually publish another post.
- At this time, video posts can only be tested against other video posts, but link, photo and text posts can all be tested against one another.
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